“Whether ’tis nobler nobler in the mind to suffer the slings and arrows of outrageous fortune or to take arms against a sea of troubles;” – Shakespeare
Today we tackled the tough problem of knowing some of our target demographics’ needs – but how best to address them? After some deliberation we concluded we may proceed in one of two directions.
Option A) a niche site, that provides an in-depth treatment of a specific selection of needs.
Option B) a broader charge, something we’re loosely calling “general applications,” or non-niche, that tackles the amorphous concept of improving local news.
The team will pitch each option tomorrow (Wednesday, Oct 15) and ultimately we will pick a direction and begin the real arduous task of development. Either camp will be guided by our overall mission, to build and strengthen connections among 20 – 34 year-olds in the Cedar Rapids community.