Sturm und Drang, or Storm and Stress, was a literary, musical and artistic movement of emotional expression reacting to the occasionally oppressive rational restrictions of the Enlightenment during the late 18th century.

As Team Crunchberry tackles innovative approaches to building stronger bonds and networks within the community of Cedar Rapids, we too must consider breaking from the past.  We must see both the forest and the trees; the macro- and microcosm.  The task can seem Herculean when viewed at a distance and so we have spent some time gaining perspective.

Shipwreck, 1759

Shipwreck, 1759

Aiding us to do so today was social media specialist Dan Pacheco, who has worked on various projects including the Bakersfield Californian and Printcasting (see team member Brian Boyer’s blog post on the subject).  Pacheco discussed social networking as it fulfilled the majority of the tiers within Maslow’s Heirarchy of Needs, and the importance of defining users as content.

Lisa Williams, of placeblogger and h2otown.info, also spoke to the team today, covering subjects including the necessity of regarding a newspaper as an application and the pitfalls of not really knowing what an audience really wants until you put it out there.

The team is approaching a challenge of this magnitude by deconstructing it, where possible, into more manageable chunks.  Today, the team established the over-arching goals we wish to attain and the elite task force known as “Consumer Insights” put the finishing touches on a survey which we’ll be using to gain as much insight into our chosen demographic as possible.

So we shall plunge on, thinking in new directions and attempting to free ourselves from potentially restrictive pre-existing models.